about /ə·ˈbaʊt/ · prep. — on the subject of the person doing the work
Agencies that need a committee. Freelancers who vanish. AI logos by the thousand. Every founder we meet is swimming in choices and starving for a straight answer. My job is to be the torch: strategy first, then a brand nobody scrolls past. [DRAFT — Meena to read aloud]
One studio, one lead strategist — you work directly with Meena, start to finish. Every project runs through the 8-Noun Process: no design until we've decided what your brand means. My clients so far have been in New York and Beirut; the method is the same everywhere.
Strategy before beauty · proof over polish · built to be remembered.
We work with D2C and CPG founders whose product outgrew their brand — people who want their work to be visible, and who carry an intention bigger than the shelf: brands that mean to do some good with the attention they earn.
If that's you, we'll get along.
"I design for brands that refuse the default path."
The market is crowded on purpose — blending in is the default setting. Every choice in our process exists to switch it off.
Book a clarity call →